ILLUSTRATIVE MATHEMATICS CURRICULUM BRANDING
Art Direction, Design
Illustrative Mathematic® is a non-profit organization offering free access to quality math curriculum and resources for students in K–12 grades. In addition to the organization logo, we needed logos and branding to represent the 3 grade bands of the curriculum. Sr Leadership requested logos that showcased shapes often used within the curriculum and clearly defined the version of each curriculum.
- Create a brand that worked as a subset of IM’s organizations logo with curriculum product logos.
- Define a brand that clearly communicates the curriculum version and shapes often used within that grade band.