EVAN-MOOR EDUCATIONAL PUBLISHERS CATALOG

At Evan-Moor Educational Publishers, my position was Accociate Marketing Art Director. A large part of my role was designing, or leading a designer in the creation of the seasonal printed catalogs and mailers. These printed collateral pieces that would be sent to over 1 million existing and new customers. Catalogs and mailers would feature new and existing product lines, coupon codes for discounts, QR codes to the website landing pages, and more.

GOALS

  • Promote new and existing educational supplemental printed books and digital products
  • Drive traffic to the EM website for retails sales
  • Wholesale catalogs promoted for B2B sales
  • Promote seasonal products with coupon codes and promotional sales

ADDITIONAL PROJECTS