EVAN-MOOR EDUCATIONAL PUBLISHERS TRI-FOLD MAILER
At Evan-Moor Educational Publishers, my position was Accociate Marketing Art Director. A large part of my role was designing, or leading a designer in the creation of the seasonal printed catalogs and mailers. These printed collateral pieces that would be sent to over 1 million existing and new customers. Catalogs and mailers would feature new and existing product lines, coupon codes for discounts, QR codes to the website landing pages, and more.
- Promote new and existing educational supplemental printed books and digital products
- Drive traffic to the EM website for retails sales
- Wholesale catalogs promoted for B2B sales
- Promote seasonal products with coupon codes and promotional sales