Art Direction, Design, Marketing

In 2022, Illustrative Mathematics® (IM) launched an Instagram account. It instantly grew to over 500 followers in less than a week and continues to grow. We wanted a way to promote on our other social media channels that we now had an IG account.

GOALS

• Inform followers on other social media platforms that IM now has an Instagram channel
• Create brand awareness that serves a different type of audience specific to Instagram