Design

During the back to school season in K–12 education, Illustrative Mathematics®(IM) uses this time to promote IM resources that support educators in back to school preparation.

GOALS

• Create a series of social media posts for Twitter, Facebook, LinkedIn, and Instagram with targeted messaging to promote back to school resources
• Community building through inspiring quotes from thought leaders to build brand awareness and create excitement
• Direct audience to various content marketing platforms such as blog posts, email subscriptions, and online resources to build customer loyalty

ADDITIONAL PROJECTS

• Blog content
• Email newsletters
• Downloadable content