Design

During the back-to-school season in K–12 education, Illustrative Mathematics (IM) takes the opportunity to highlight resources that empower educators in their preparation for the new school year.

GOALS

• Create a series of social media posts for Twitter, Facebook, LinkedIn, and Instagram with a targeted messaging to promote back-to-school resources
• Community building through inspiring quotes from thought leaders to build brand awareness and create excitement
• Direct audience to various content marketing platforms such as blog posts, email subscriptions, and online resources to build customer loyalty

ADDITIONAL PROJECTS

• Blog Content
• Email Newsletters
• Downloadable Content