Art Direction, Design

Curriculum authors from Illustrative Mathematics® (IM) wrote an amazing series of blog posts featuring stories from the IM K–5 Math™ curriculum. We repurposed the content into a downloadable ebook and prompted it on social media and in our newsletter. With a call to action to visit the landing page, the audience was directed to complete a form, read additional supporting blog posts, or learn about additional offerings from IM. Once the form was submitted, they would receive an email with their ebook download. 

GOALS

• Establish thought leadership
• Brand awareness 
• Support with downloadable content

ADDITIONAL PROJECTS

• Landing page with form
• Promoted on monthly newsletter