Design, Social Media Marketing Management 

Social media was one of many online marketing platforms Illustrative Mathematics® (IM) used to promote this webinar series as a part of the IM K–5 Math™ curriculum launch. Through Twitter, Facebook, and LinkedIn, we promoted the webinars and directed the audience to complete an online registration form. From there we hosted a series of live and on demand webinars and followed up with continued nurturing through email campaigns and newsletters.

GOALS

• Support brand awareness for the IM K–5 Math curriculum launch
• Establish IM as a thought leader in the Edtech industry
• Advocacy and social justice through math education

ADDITIONAL PROJECTS

• Webinar landing page design
• Email campaigns
• On demand webinar recordings